國泰航空更換商標
國泰用了多年的標誌
最近終於要更新了
感覺上更清爽,年輕
唔知大家又LIKE邊一款呢?
New brand philosophy at Cathay Pacific
A new branding philosophy is being applied to the Cathay Pacific brand that marks the next chapter in the life of the airline.
Since its modest beginnings in Hong Kong in 1946, Cathay Pacific has been built on an absolute dedication to customers, service, quality and safety. It has become one of the industry’s most respected airline brands, run by a team with an excellent reputation and track record.
Recently we have been making huge investments to improve the customer experience and cement our position as one of the world’s most highly regarded premium international carriers. In addition to our ongoing fleet modernisation programme, we have seen a complete refresh of our cabins over the last four years and upgraded lounges across our international network – an investment valued at over HK$5 billion. People have taken notice and voted us “World’s Best Airline” in 2014.
Now we have begun to articulate a new design philosophy which will shape an even better experience for our passengers. Working with world-class designers we are striving to make the customer experience simpler, better and more relevant to what passengers aspire to today. Over the next 18 months our passengers will start to see, feel and experience positive change across many of our key touchpoints, products and services.
The most obvious difference they will see is a refreshed brand identity, which will be rolled out in phases. They will also see a greater focus and attention to design with signature elements that are unique to our brand, creating greater consistency across the passenger journey.
Highlights of the brand and design changes will include an updated, cleaner and more refined Cathay Pacific logo, which will start appearing from the end of October; a new, easier-to-use website, which we will continue to renew throughout 2015; new lounges that will begin to open from December, starting with Haneda in Japan; and new company-wide signage will start appearing from the second half of 2015 onwards. A number of other changes will be announced at a later date.
The key driver behind this commitment to and investment in this brand refresh work has been to refocus on our customers and define how we can elevate their travel experience with us. Cathay Pacific will continue to put our passengers at the heart of everything we do as we move forward into this next exciting stage in our journey.
