SEO is constantly changing, always changing to the point where it is difficult to keep up with everything.
Voice search begins its rules
Voice search is clearly growing in popularity-and it's very fast. In fact, a few years later, I felt like we would hear "Ok, Google" every few minutes. Experts believe that by 2020, voice search will account for 50% of all searches.
Small businesses, in fact, are using voice assistants every year and growing very fast. For example, 35.6 million Americans use voice-activated devices at least once a month, and now one in six Americans have smart speakers.
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It's true that the world of search engines and SEO is constantly changing and evolving, but the increase in voice search usage is by far one of the biggest changes. That's because this is something completely different and it requires completely different optimization strategies.
One way to search for products on Google (regular website) and one to ask about an item. Stone Temple's Eric Enge explained in an episode of the Sure Oak podcast: "You have to realize that the questions they are asking will be different. This will cause demand for our content we are returning-whether through the web or through echo Interactive-all ready to answer those more natural language queries. "
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It's also important to note that Google prefers short answers over voice search queries: typical results average about 29 words.
What's more interesting is that there seems to be a big connection between voice search optimization and Google's featured snippets-sometimes you get short answers sometimes higher than all other results, and these results rank zero in the SERPs.
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